Holographic Display Market - Upcoming Trends, Growth Drivers and Challenges – Forecast to 2023
The Holographic Display Market is
expected to report strong growth between 2016 and 2023. The increasing use of
holographic displays in medical imaging is one of the chief drivers of the
market. Besides this, the rising demand for holographic projections at events,
fashion shows, conferences, product launch ceremonies, and product marketing
events is also expected to help the market gain pace through the course of the
forecast period.
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The launch of digital signage modules and holographic touchable
kiosks devices has stimulated the dawn of the smart touchable holographic
display market, which is further anticipated to revolutionize the market over
the forecast period. New product developments, concords, joint ventures, and
acquisitions are the chief strategies espoused by leading market players to achieve
growth in the global holographic display market.
Regional Analysis
The holographic display market in North
America is expected to grow at the highest CAGR between 2017 and 2023. This
market in developed economies like U.S. is expected to grow at the highest CAGR
because of the increasing technological advancements in medical and healthcare
devices.
The Red Digital Cinema Camera Company
developed a holographic, virtual-augmented, and mixed-reality-ready smartphone
named hydrogen one in July 2017. Hydrogen One is the foundation of a future
multi-dimensional media system. The device will be modular, meaning certain
parts can be interchanged, adding or subtracting pieces of hardware to make the
device do different things.
In recent times, Coco-Cola gave a
holographic sales conference presentation in Prague for over 800 people. Senior
directors of the company were beamed into the stage as 3D holograms before
giving a presentation about how the Coco-Cola brand has evolved over the years.
The content of the presentation was also in the form of 3D holographic
projections. The center piece was a giant 3D hologram Coco-Cola branded
spinning clock, representing the progression of time. A showcase of previous
Coco-Cola bottles, logos, and labels amongst other objects were also projected
as 3D holograms to create Prague's first 3D holographic projection display
The APAC region is expected to exhibit a
high growth rate as compared to the other regions. The reason for APAC’s high
growth is the presence of developing countries such as India and China in the
region.
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A team of researchers from the Digital
Nature Group (DNG) at Japan’s University of Tsukuba created a system of
holograms user can touch and interact with. The team manages to make physical
interaction with a hologram possible by using lasers, lenses, mirrors, and
smart programming. Air molecules are zapped with the focused energy of the
lasers to create tiny floating pockets of plasma light shapes of 1cm³. Due to
the shortness of the laser bursts, the holograms are safe to touch and actually
‘only’ feel like something between static electricity and sandpaper.
Some of the key players in the market are AV Concepts (U.S.), Eon
Reality Inc. (U.S.), Konica Minolta Inc. (Japan), Qualcomm (U.S.), Zebra
Imaging (U.S.), Holoxica (U.S.), Musion Das Hologram Ltd. (U.K.), Provision
Holdings Inc. (U.S.), Realview Imaging Ltd. (Israel), and ViewSonic Corp.
(U.S.), among others.
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